Stetson is going younger — and wider — with its new fragrance launch. Called Stetson Legend, the fragrance includes notes of upcycled cedarwood, vetiver and wild desert sage. It retails for $39.99 and ...

Although Luke Grimes has officially retired the Stetson brimmed hats he wore as Kayce Dutton on HBO’s “Yellowstone,” whose fifth and final season comes out in November, he isn’t done with the iconic ...

NEW YORK--(BUSINESS WIRE)--Scent Beauty, Inc., the industry's leading emerging omnichannel beauty platform, is proud to announce the launch of Stetson Legend, a new luxury fragrance targeting the next ...

One called Stetson Spirit, which is reaching consumers [age] 20 to 30. We will be launching a new luxury Stetson fragrance this fall called Stetson Legend, which is a higher concentration fragrance, ...

NEW YORK--(BUSINESS WIRE)--Scent Beauty, Inc., the world’s first multi-brand e-commerce platform for bespoke fragrances, is expanding its partnership with legendary American men's cologne brand ...

NEW YORK--(BUSINESS WIRE)--Stetson, a name synonymous with rugged sophistication and timeless style, is proud to announce the launch of the brand’s latest men’s grooming line, Stetson Spirit. This ...

Luke Grimes is a spokesmodel for a culture he's less than a decade into learning how to love. Thankfully, he's also a 40-year-old actor who, before most notably portraying Kayce Dutton on Paramount's ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The partnership was a natural fit considering Grimes’ own ...