'Yellowstone' star Luke Grimes, 40, is partnering with the Western apparel and lifestyle brand Stetson for its new 'rugged' cologne ...

Stetson is going younger — and wider — with its new fragrance launch. Called Stetson Legend, the fragrance includes notes of upcycled cedarwood, vetiver and wild desert sage. It retails for ...

Although Luke Grimes has officially retired the Stetson brimmed hats he wore as Kayce Dutton on HBO’s “Yellowstone,” whose fifth and final season comes out in November, he isn’t done with ...

Luke Grimes talks to Variety about being the face of Stetson Cologne, bidding farewell to 'Yellowstone' and his debut country album.

Stetson brand ambassador Luke Grimes, star of the hit Paramount television series Yellowstone, said, “I’m honored to carry on my journey with Stetson and introduce Legend—a scent for the ...

'Yellowstone' actor Luke Grimes discusses partnering with Stetson and diving deep into country's music and lifestyle.

Working with Stetson, why are iconic American brands having a revival Actor and singer Luke Grimes in an ad for Stetson's Legend cologne.

In our Q&A with Stephen Mormoris, CEO of Scent Beauty, he shares how teaming up with Yellowstone star Luke Grimes is helping the fragrance reach a younger audience.

Time-tested, Original captures a rugged, woody essence with notes of mountain citrus and sage, targeting men 45+, who are current consumers of Stetson Cologne.