More than ever, the effectiveness of an infomercial -- the growing industry raked in $150 billion in sales last year, up 10 percent over 2002 -- hinges on magnetism.

Beyoncé's hair care brand is launching a new line for protective styles—everything from scalp care to detangling.

We’ve seen spray-on hair, a spray-on dress and now — marathon-winning spray-on shoes. Swiss sportswear brand On is the latest company to embrace advanced “spray-on” materials with a ...