That's kicking off with the Sony X90J Series. It comes in three sizes initially: 50-inch for $1,298, 55-inch for $1,498, and 65-inch for $1,798. Eventually there'll be a 75-inch version too, with ...

The Sony X90J and X80J 4K LED TVs offer a range of unique features, from advanced connectivity and format support to Sony exclusives, like Google TV and Sony's new Bravia CORE streaming service.

Buy the Sony X90J Bravia XR 75-inch TV for $1,497.40 at Amazon. That's after a 21% discount for one of the lowest prices of the year on this popular 2021 TV model.

Right now, Best Buy has the 75-inch Sony X90J 4K TV on sale for $1,599. That's taking a generous $200 off the original price, making it a very compelling deal.

As of Jan. 8, the Sony 75-inch Mini LED 4K Google TV is on sale for $1,398 at Walmart, saving you $1,100 off its regular price of $2,498.

The deal: Save $101 on Amazon, no promo code required. Sony X90J 65-Inch TV Price: $1,499.99 $1,398.00 Buy Now 4. Sony 75-Inch TV + Soundbar – $700 Off Bundle Deal sony tv soundbar deal ...

The Sony 75-inch X85K 4K LED is on sale at Walmart today. Purchase this fantastic 2022 set (still sold brand-new) while it has a $600 discount!

Ultimately, the Sony Bravia XR X90J represents terrific value, offering a high level of performance for an upper mid-range 55-inch UHD LED TV.

Whether you’re prioritizing picture quality or budget, you can’t go wrong with these expert-approved Sony TVs, including models from the Bravia line.

Sony has unveiled its first LED models with the Cognitive Processor XR that are more reasonably priced than the OLED models.