Sony is known to dominate the mirrorless, full-frame, and digital camera market which comes from its long line of "Alpha" variants that have been available for a long time. The Sony a7 III and Sony ...

The most significant difference in the Sony A7R IV is the sensor. Sony has never been lacking in this department, but it still decided to put a brand new sensor in the latest model. The A7R III’s ...

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Sony changed the camera landscape with its popular and powerful A7 and A9 full-frame mirrorless lineup, forcing its rivals to adapt or die. Now that its camera series does have some competition, ...

Sales of dedicated cameras may be struggling across the industry this year, but Sony isn't letting the segment go without a fight. Having already impressed us by putting a full-frame sensor in the ...

The successor to Sony's highly acclaimed A7R III has arrived. Today, at an event in New York City, the company introduced its A7R IV, a full-frame mirrorless camera that comes with a whopping ...

Why it matters: Sony's new a7R IV is clearly a shot across the bow directed at rivals Nikon and Canon. Sony is firmly staking its claim to the full-frame mirrorless market and with offerings like the ...

Sony’s new a7R IV flagship camera is a monster on paper. It’s new 61 megapixel sensor pumps out uncompressed RAW files that are 123.2 MB and Extra Fine JPEGs that are nearly 40MB, and it can do it at ...

When Sony released the a7 IV in December, it had huge shoes to fill following the lasting success of its a7 III. The predecessor came out more than four years ago in spring 2018, but still holds its ...

This morning in New York City during a livestream event Sony announced the a7R IV, the first 35mm full-frame camera to feature a 61 megapixel sensor. It’s the first new sensor for the a7R series since ...

Sony unveiled the latest in its line of interchangeable lens mirrorless cameras on Tuesday, debuting the A7R IV, its top-of-the-line full-frame digital shooter aimed at pros. The new camera packs a ...

is a former senior reviewer who worked at The Verge from 2011 until May 2025. His coverage areas included audio, home theater, smartphones, and more. Sony clearly doesn’t want Canon and Nikon ...