While DOOH provides both marketers and publishers with additional opportunities, there are many more reasons for its ...

Almost 2 billion people worldwide are said to own a mobile phone. So it is no surprise that mobile advertising continues to be the fastest-growing sector of the advertising industry. Sources say ...

The shopkick app In-store advertising As retailers launch their own smartphone apps and begin adding location-based services, in-store mobile advertising is a likely next step for the bigger players.

T he activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike ot ...

and is part of the industry’s approach to self-regulation in advertising. This article, Total Wireless urged to modify ad messaging about free phones, was first published at The Desk.

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Samsung is the leader in US smartphone advertising, too. Samsung's $363 million spending was slightly more than Apple’s $351 million in US smartphone advertising last year. It wasn’t only ...

Almost 2 billion people worldwide are said to own a mobile phone. So it is no surprise that mobile advertising continues to be the fastest-growing sector of the advertising industry. Sources say that ...