COLUMBIA — On Saturday, Nike revealed the next step in South Carolina women's basketball legend and WNBA MVP A'ja Wilson's new signature shoe. It didn't take long for criticism to roll in. In a since ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Over the past several years, Oklahoma City Thunder star Shai ...

Caitlin Clark's sophomore season in the NBA has been defined by injuries, but on Monday, there was some positive news surrounding the star guard. Nike revealed the first look at Clark's new signature ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Caitlin Clark has been a sponsored Nike athlete since 2022, when she signed a name, image, and likeness deal with the massive athleisure brand during her time in college. Two years later, before the ...

This is the same logo that appeared on Bueckers' player-exclusive colorway of the Nike GT Hustle 3 that dropped in December ...

Basketball fans and sneakerheads were treated to a surprise early Saturday morning. Adidas officially unveiled the signature logo for Minnesota Timberwolves guard Anthony Edwards. Let us be the first ...

Converse has taken to Instagram to reveal Shai Gilgeous-Alexander‘s new signature logo for the brand. The design was revealed after the Oklahoma City Thunder guard was named the creative director of ...

The Caitlin Clark signature shoe is coming soon. In a recently-released interview with Fortune, Nike CEO Elliott Hill said the Fever star was at the shoe company's headquarters in Beaverton, Ore., ...