Real-life serves as the inspiration for many TV shows and movies including the iconic sitcom, Seinfeld. One of the program’s most popular episodes centers around a loaf of rye bread. As it turns out, ...

Films and television shows often serve as our escape from reality, so we don’t always think about the overlap between pop culture and marketing. Marketers, however, think about it all the time. In ...

Kathryn Kates, who appeared as a counterwoman in two memorable scenes from “Seinfeld” involving baked goods in short supply – chocolate babkas and marble rye bread – and racked up numerous screen ...