This divergence doesn’t just apply to political opinions; it also touches on factual topics, from climate change to vaccination. It turns out that people use search engines in ways that confirm their ...

Tulane University and the University of Chicago researchers have conducted research demonstrating that user search habits and the relevance‑based optimization of search engines contribute to the ...

Apparently, some internal documents from Google were accidentally posted online recently, revealing snippets of useful data about that secret recipe. They may change how you design your website.

When creating content, prioritize the comprehensiveness of the topic over the repetition of a single keyword. Utilize generative AI tools (like DeepSeek) to expand the semantic range of content, ...

Web search is such a routine part of daily life that it’s easy to forget how marvelous it is. Type into a little text box and a complex array of technologies—vast data centers, ravenous web crawlers, ...

Remember when finding information online meant typing exact keywords and hoping for the best? When search engines couldn’t tell the difference between “apple” the fruit and “Apple” the tech giant? How ...

As AI technology continues to evolve, understanding how it works is essential for marketers looking to get ahead of the competition. By understanding how AI search works, marketers can leverage its ...