You never forget your first Scrumpy. For me, it was a quiet summer afternoon. Appearance: Golden, hazy and gorgeous. Aroma: Sweet, like a slice of apple pie, with a little hint of butter and a touch ...

Sweet Scrumpy has been a juicy addition to Bantam Cider Company’s lineup of ciders for a while now, and it’s a crowd-pleaser, says cofounder Dana Masterpolo. So, the cidermakers decided to experiment ...

Scrumpy was the original craft cider of West Country England the same way moonshine was the original craft whiskey of Appalachia—a local, unfiltered, uncarbonated, often steeply alcoholic and ...

Two important insights were key to developing a campaign for Scrumpy Jack. Firstly, Scrumpy Jack is an inherently powerful brand. Merely by sitting on the bar, it is a perfect advertisement for cider.

Cider used to have an image problem. For years, the drink was seen as strictly for feckless youths or the down and out – cheap, potent and nasty. But now, cider is emerging from the student bar, ...

After a two-month hiatus, Mark the doughnut robot is back to work. The little contraption, which forms and fries doughnuts for Fort Collins Donut Company, now has a bit more room to breathe. Fort ...

If you’re anything like me, I bet you just did a slow motion jaw drop and gave a big cheesy nod at an imaginary camera like you’re a kid on an Ultra-Tune commercial. A couple of weeks ago I told you ...