The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at their collective heels. “Salesforce is definitely on an accelerated path, ...

If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. There is a battle brewing in the business applications ...