We all know Siesta Beach is awesome. But here's what goes into those "best beach" rankings — and why they matter.

Cooler weather in Sarasota makes this the perfect time to visit these top spots — before tourist season starts and the crowds return.

Fall has officially arrived in Florida, and Sarasota is starting to enjoy — just a tad! — cooler weather, along with an exciting lineup of mostly free, outdoor events this weekend. Highlights include ...