The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

Drug samples used to be de rigueur for the majority of pharmaceutical sales calls. As new data show, the goal of getting samples into the hands of doctors or patients is falling out of favor, and the ...

It can be daunting to come up with a daily schedule for your marketing when you’ve got so many channels available. You’ve likely asked yourself: How do I come up with a daily task list that serves my ...

A marketing plan is a good tool to create and use to help make sure that your small business earns a profit. When you market, you learn about the wants and needs of your target customers and think of ...

Pharmaceutical marketing budgets are more scrutinized than ever before. Companies want to ensure that every promotional investment achieves the desired return. To make every promotional dollar go as ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

Distributing samples and money-off coupons online is key to building consumer interaction, new research suggests. A survey of nearly 7,000 consumers conducted by Bounty Insight on behalf of Diss ...

As any regular commuter on public transport will tell you, field marketing is a great way of acquiring a free drink for lunch, a mid-morning snack bar or some deodorant for an after-work gym session.