When it comes to hair colour, the aptly named Bleach London is a go-to for those in the know. Whether visiting one of the salons or using Bleach products at home, it’s the port of call for everything ...

Perhaps the platinum trend, which has never really died down IMO, resurged when Alexander Wang had his models strut the runway with bleached blonde hair for spring 2017 and inspired these celebs ...

Julia Fox recently showed off her daring new look of bleached blonde hair and matching eyebrows.

For 27 years, I’ve had the same hair: Brown, long, and comfortable. I never imagined myself cutting it above my shoulders, let alone going platinum blonde. But recently, I just felt like I ...

Kylie squashed any speculation that her look was temporary by documenting the bleaching process on her Snapchat account, as she had her hair bleached, washed and dried into her edgy new look. Showing ...

Maintaining healthy bleached blonde hair isn't easy (especially during summer), but these pro tips can help. Sun and chlorine damage, who?

Dyeing hair platinum blonde is one of the most drastic changes a person can make to their look. Here are 43 celebrities who took the plunge.

After what felt like forever without some good Beyoncé content, we are being absolutely spoiled. First, the superstar made the choice to go bleach blonde, premiering long platinum strands at her ...

9 Hotties Who Dyed Their Hair Bleach Blonde: Zac Efron, Ansel Elgort, G-Eazy, & More Maybe blondes really do have more fun! These hunks of Hollywood bleached their locks to platinum blonde, & the ...