The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

In today's fast-paced retail landscape, businesses must meet their customers wherever they shop, whether online, in-store or through third-party marketplaces. This is the core of multichannel selling, ...

As the CEO of an eCommerce development agency, I often find myself advising clients on a multitude of issues. But one topic that repeatedly surfaces is channel conflict. In the eCommerce marketplace, ...

The solution is creating a strategy that allows your business to focus on multiple channels simultaneously. It’s proven that companies that use a cross-channel marketing strategy are able to retain ...

As part of CRN’s Top 100 Executives Of 2023 list, we highlight 25 sales executives leading the channel charge. The best channel sales leaders understand that going the extra mile for solution ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Lean economic times pose significant challenges for businesses. During tough times businesses must adopt strategic measures to maintain and increase sales. understanding and implementing effective ...

Dell Technologies has put together a strong lineup of channel and sales executives, drawing mostly on longtime Dell leaders and bringing on former EMC channel chief Gregg Ambulos as North America ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Nurturing leads is an important part of growing a ...