Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.
Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its ...
Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...
The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...
Wall Street cheered news that Southwest’s transformation appears to be taking hold.
Southwest Airlines gets rave reviews from Wall Street for assigning seats and adding fees, but will the quirky airline ...
The seating fees follow Southwest's May 2025 decision to end its free-checked-bag policy, introducing new baggage fees of $35 ...
Milwaukee Mitchell International Airport's largest airline is shedding its decades-long first-come, first-serve seating ...
A Southwest Airlines flight had its takeoff clearance canceled after another plane mistakenly entered the runway.
"This has nothing to do with copying anybody; this has to do with offering our customers what they want." ...
Southwest's new boarding system prompts mixed reactions from passengers on day one.
Starting Tuesday, customers on Southwest flights will have assigned seats.
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