Rügenwalder Mühle, a food brand, aimed to reposition its brand and engage younger consumers in Germany's competitive meat alternative market through a creative campaign linked to a Taylor Swift ...
German food conglomerate Pfeifer & Langen has taken a majority stake in local sausage and plant-based meat business Rügenwalder Mühle. Pfeifer & Langen, best known as a sugar manufacturer, and ...
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