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Rolex is finally getting into the secondary market. After an initial rollout of its new Certified Pre-Owned program in Switzerland, Austria, Germany, France, Denmark, and the U.K. in December, the ...

Rolex last month expanded its certified pre-owned watch program from Europe to the US. The secondhand timepieces come with a new two-year guarantee — and a hefty price premium. Every model ...

Still, it comes as new watch sales face U.S. tariffs - including a 39% levy on Swiss exports - and stubbornly low demand in ...

Rolex Prices Are Falling A new report from Morgan Stanley — the same financial services firm that publishes the most cited annual ranking of Swiss watch brand sales — shows that the used watch market, ...

Rolex is an exceptional company in many ways. If you own one of their watches, it’s reassuring that they’re known to hold their value well, but that also means you’ll be paying close to retail — or ...

Expensive secondhand watches from brands such as Rolex and Patek Philippe have become so coveted that the market for them has beat the overall stock market, according to a report published in ...

Rolex has officially introduced a certified pre-owned program, granting the Swiss company more control over its timepieces in the $20 billion USD market for secondhand luxury watches. Within the ...

Rolex is an even bigger juggernaut in secondary channels, where its pre-owned watches often fetch twice their retail value, and sometimes far more.

An index that tracks the prices of Rolex watches fell 5% in May after a booming year of increases. Watch sellers were asking for overly "optimistic" prices in February, WatchCharts founder Charles ...