Rich media mobile ads are delivering an engagement rate of 12.8 percent, on average, across all devices, platforms and ad placements, according to a new report from Celtra. The results from the Celtra ...
A form of new media that has been enhanced with animation or video. Rich media ads are animated, and often streamed, so that they appear more like television commercials, as opposed to ads containing ...
It is numbers like these that are inspiring retailers to make greater investments in mobile rich media advertising. But dollars alone do not translate to success. Here are a few tips to ensure ...
Mobile advertising marketplace Adfonic has released its rich media offering, giving advertisers and agencies access to over 10bn monthly rich media-enabled ad requests from mobile sites and apps. The ...
As more travelers turned online to find places to stay, Eshelman wanted to go beyond his Web site and boost his online presence through rich-media advertising. Eshelman turned to CityAds.net, which ...
Gambit offers unique rich-media, display and native advertising opportunities to help promote your message to an informed audience. Digital services: Gambit's team can also help you with ...
Video and rich media ads see nearly twice the engagement rates of standard banners on mobile devices, a new study by Millennial Media has revealed. 29 per cent of apps now allow video apps, up six ...
There is also a growing trend towards rich media advertising on mobile platforms, which drives engagement to levels far greater than in the online world. The only challenge is the time and effort ...
HTML5 is enabling open, cross-platform rich-media standards that will help brands? and agencies? display advertising achieve the compelling creative and reach across mobile devices they have been ...
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