When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

A rhetorical analysis considers all elements of the rhetorical situation--the audience, purpose, medium, and context--within which a communication was generated and delivered in order to make an ...

President Obama’s Nobel Prize acceptance speech in Oslo on Thursday featured one of his favorite rhetorical devices: the false choice. “Within America, there has long been a tension between those who ...

The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine. In a nation built on the separation of church and state, the ...