At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

AUSTIN, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Vereigen Media, a leading U.S.-based B2B demand generation company , today ...

By the end of 2026, the real breakthrough in AI and programmatic will not be creative automation. It will be the ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...