South Indian films are scaling up promotions with national tours, influencer pushes, and digital buzz, inspired by RRR and Pushpa, as pre-release hype becomes key to box office success.

The makers of RRR have announced a new documentary on the internationally acclaimed film. Directed by SS Rajamouli, this multi-starrer, featuring stars Ram Charan and Jr NTR, not only achieved great ...

Before SS Rajamouli took the world by storm with RRR, he was best known for another highly influential epic that stretched across two acclaimed films, the second of which remains the highest-grossing ...