QVC announced it will offer 24/7 live shopping streams on TikTok, even as the app faces a looming deadline to sell its U.S. operations due to national security concerns.

QVC moves to TikTok, abandons network channel QVC's leadership announced that it is now hosting on TikTok a 24/7 live shopping stream featuring QVC Group’s brands, products, and talent.

The QVC Group, which owns QVC and HSN, is laying off 900 employees amid a restructuring aimed to improve its online shopping prowess.

QVC Group laid off approximately 900 U.S. staffers on Thursday as it pivots to a "live social shopping" model.