Not every influencer will love your product offerings, and some influencer audiences are bought. This can make it hard to produce a solid marketing campaign, as your ability to control the ...

Q. What direction do you see influencer marketing moving in 2021 and beyond? Micro-influencers and influential consumers are going to shape the 2021 market.

Influencer marketing, once considered a niche, experimental part of marketing has officially cemented itself as a critical ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok influencer rates, and negotiation strategies to help you set the right ...

Influencer marketing surges: Here’s what the numbers say In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout ...

Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of ...

More restaurant brands, big and small, are shifting their marketing dollars away from traditional advertising toward influencer relationships.

Where Influencer Marketing and the Creator Economy Are Headed in 2022 and Beyond Influencer marketing has gone far beyond picking a creator to simply hold up a product in a Twitter or Facebook post.

74.5% of U.S. marketers will use influencer marketing in 2022 and influencer marketing spend will rise by 27.8% to $4.99 billion this year.

Marketers are experimenting, learning, and ultimately seeking two things: how to optimize and profitably scale their influencer marketing campaigns.