According to a celebrity colorist, the best purple hair dyes for dark hair will be deeper purple colors that don’t require bleaching your hair first.

When it comes to shampoos that can help neutralize brass, Sonia Badreshia-Bansal, M.D., a board-certified dermatologist, ...

Demi-permanent formulas are the best low-maintenance color for gray hair because they can provide full coverage similar to ...

So, are those with white hair hereby called to eschew their regular hair products? Not exactly—and not without some due diligence to find the right gray hair shampoo. Ahead, find an edit of the best ...

Purple shampoos are typically used to prevent yellow tones in blonde hair and highlights. Here's how to use them the right way, according to professional colorists.

Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of platinum locks and want to reverse those unwanted, warm and brassy hues ...

I tried the Olaplex purple shampoo and conditioner on my 50+ highlighted hair, and it made my strands look brighter and less brassy.