What if we could prevent a customer from ending up in the failure pile? Metrics can show us that customers stopped at a certain point in a process, chose not to buy, or didn’t make it through an ...
As interest rates continue to stay well below 3% with no end in sight, lenders are faced with consumer demand from all corners of the housing market. From refis to first-time-homebuyers in the ...
CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. Before the rise of digital advertising, the impact of the average ...
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