Today, ChannelEngine announces the release of its Marketplace Shopping Behavior Report 2026, revealing that while AI is now part of the shopping journey, trust, transparency, and confidence still ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. Before the rise of digital advertising, the impact of the average ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Marketers have come a long way in partnering with enterprise technology organizations to collect, analyze, and use information across many important applications. Much of this is driven by ...

Post-purchase is a very unique time to connect with consumers in new ways. Here’s how to make the most of it. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

We know that people don't always do what they had intended to do. Yet, self-reported intentions continue to be used widely in academic and commercial research because they represent easy-to-collect ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

A recent study published by Bazaarvoice demonstrated that in-store shopping behavior is significantly influenced by online research. The report, The ROBO Economy (Research Online Buy Offline), showed ...