Add Yahoo as a preferred source to see more of our stories on Google. Sportswear brand Puma is pulling ahead of the competition in upcycling clothing with its new sustainability initiative. The ...

After a 16-year absence from football’s grandest stage, Paraguay steps back into the spotlight for the 2026 World Cup, and they do so draped in a new home jersey from PUMA that speaks as much to ...

The Puma Avanti sneaker launches Sept. 15. By Carly Thomas Senior Editor, Digital Rihanna has officially teamed up with Puma again for the launch of a new footwear line. The multihyphenate revealed ...

Add Yahoo as a preferred source to see more of our stories on Google. Rihanna at Fenty x Puma Avanti 'Soccer Mom' Press Conference Rihanna has loved soccer her entire life. Now that she’s got two kids ...

A major shift is coming for one of Europe’s top national soccer teams, as Puma has announced a new long-term agreement with the Portuguese Football Federation (FPF). The new partnership will begin in ...

The collection is set to be worn by some of the biggest stars in soccer including Jack Grealish, Fridolina Rolfö, Xavi Simons, Kingsley Coman, Kai Havertz, Antoine Griezmann, Memphis Depay and Alex ...

Puma will drop the Israeli national soccer team as the club’s official outfitter — a decision the German apparel brand said it made before the Oct. 7 assault by Hamas terrorists that claimed the lives ...

Manchester City has today announced a new unique collaboration with PUMA KING Club, Charlotte Soccer Academy (CSA).

LONDON, Nov 1 (Reuters) - Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand ...

Syed was a reporter for TIME, based in the London bureau. A Puma logo can be seen on the wall of the Puma outlet in Bavaria, Herzogenaurach on Sept. 28, 2023. A Puma logo can be seen on the wall of ...