Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

PR experts need the knowledge, skills, tact and judgement of journalists in helping an organisation communicate purposefully with their stakeholders. [iStockphoto] A section of public relations ...

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked. Hard to ...

Compare the job pathways of public relations and digital marketing in 2026. Learn about the fundamental distinctions in ...

Public relations veterans remember the old days as if they were yesterday. In fact, they weren’t that long ago. “Back in the old days in PR, you’d write a press release, be diligent and do your follow ...