To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Before the flashy packaging, foams and gels that await guys in drug store shaving aisles today, there was Proraso. The Italian product line, long the go-to for barbers across the Atlantic, relaunched ...

Traditionally, the best shaving cream for men is the one they already have. It’s a habitual product that can easily become part of a grooming routine and stay there. I reckon you know a man whose ...

Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Men are starting to focus more and more on skincare, and why shouldn’t ...

This rich and hydrating shaving cream is made in Toronto. According to the brand, it’s meant for “vagabonds, gentlemen and ruffians,” which we take as hyperbole to simply mean: men can, but don’t have ...