Drug samples used to be de rigueur for the majority of pharmaceutical sales calls. As new data show, the goal of getting samples into the hands of doctors or patients is falling out of favor, and the ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Many small businesses lump advertising and promotion under the same expense category, giving both functions to the same manager. Advertising generally refers to controlled, paid messages in the media, ...