Every product was new, once, and most of them follow a fairly predictable path of acceptance, demand and eventual disinterest from consumers. That doesn't mean everything stops selling eventually – ...

Just as human beings have a definitive life cycle that starts at birth and ends at death, the products they consume also have a life cycle. For products, the life cycle consists of introduction, ...

As a business leader, you’re familiar with the product life cycle: introduction, growth, maturity, and decline. Now, consider this: does the accompanying marketing life cycle get as much attention, or ...