Sales collateral includes any type of printed or electronic materials that support the sales process. The purpose of these materials is to give prospective buyers the information they need to decide ...

A dozen years ago the idea of submitting print jobs over the Web was a pretty innovative concept. Even as recently as three years ago, printers could win deals by pitching savings on waste by print-on ...

When customers make an order, they’re often in a rush. That’s no great revelation. But sometimes I can’t help but wonder about the things they’re forgetting to consider. For example, how a customer ...

Marketing literature, also known as "collateral," can give your small business credibility, reinforce your brand and create a lasting impression on your customers. Before you embark on design, it's ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...