First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

Whether you know a little about elevator pitches or have never heard of them, now is the ideal time to learn the power of the elevator pitch and how to deliver one to maximum effect. Here we’ll show ...

As a small-business owner, generating revenue is your responsibility, so along with all the other challenges you face in business, you also have to invest time and effort into securing clients. One ...

What do investors want to see in startup pitch decks? For founders seeking funding for their companies, that's the million-dollar (or multimillion-dollar) question. And it's one Allison Byers, CEO of ...

An elevator speech is a quick and effective way of getting someone’s attention, and getting them to see things your way.

Generic messaging, awkward over-familiarities, convoluted messaging - aggressive sales pitches never seem to end. But, despite their bad reputation, a good sales pitch can actually make a buyer's life ...

The following excerpt is from Wendy Keller’s book Ultimate Guide to Platform Building. Buy it now from Amazon | Barnes & Noble | iTunes Sometimes, people who are just getting started in business ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...