Effectiveness and persuasiveness of ads are closely linked. While you often have different goals with ads, the general intent of each is to persuade customers to think, feel or act in a certain way ...

You've probably seen the National Highway Traffic Safety Administration ads on drunken driving, advising motorists to "drive sober or get pulled over." You may have seen ads from Drop It and Drive, a ...

Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad where the client learns about the product, is it a reminder ad where we are ...

Mad Men, a 1960s-set TV show, takes the audience into the world of advertising during a time of transformation ...

This is a preview. Log in through your library . Abstract Advertising can be regarded as having two separate functions, one of persuading and one of informing consumers. Against some who claim that ...

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study co-authored by Yale political scientist ...