Mad Men, a 1960s-set TV show, takes the audience into the world of advertising during a time of transformation ...

From navigating hybrid work to unifying teams around a new idea, these persuasive techniques will help leaders navigate our ever-more complex workplaces. Persuasion is one of the first skills that I ...

This study postulates that people’s beliefs about their own susceptibility to persuasion efforts can influence advertising effects. It thus represents the first explication of the process by which ...