What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

You've probably seen the National Highway Traffic Safety Administration ads on drunken driving, advising motorists to "drive sober or get pulled over." You may have seen ads from Drop It and Drive, a ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad where the client learns about the product, is it a reminder ad where we are ...

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study shows that, regardless of content, ...

In a commercial that has generated nearly 6 million YouTube hits, Pantene Hair Care takes a swing at double standards working women face. The stylized, 60 seconds Pantene Philippines spot almost — ...

It is a marketer’s folly to overplay how rational our decision-making really is. System1’s Andrew Tindall argues that the heart, not the head, runs the show and explains how to craft more effective ...

TV advertisements have a greater emotional effect on users, suggesting advertising over that medium may make a stronger impact in influencing their buying decisions, says IDC. According to a recent ...

Food ads have more clout when it comes to children's food selection than even an involved parent, a new study in The Journal of Pediatrics suggests. The findings came as a surprise to researchers who ...

It is a beautiful ad — and, by at least one measure, a success. Everyone is talking about Gillette’s “The Best Men Can Be” video, from the vicious trolls on Twitter to the morning crew on a ...