Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, not spin, and advance your career.

Recalibrated, iterated, call it what you want. Every personal, professional, or corporate strategic plan needs consistent focus and, at times, course adjustment. A strong brand needs to be codified ...

I've said it before, and I'll say it again: Marketing will always be based on relationships. People want connection. They want to trust who they are working with — not just the business but the person ...

We asked industry experts to share one mistake they see people making when building their personal brand — and how can this mistake be avoided. Their advice focuses on authenticity, clear positioning, ...

Discover how Stefy Patel transformed her personal brand into a strategic asset for BluTik, reshaping modern entrepreneurship.

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

After wrapping up up my session at the BLACK ENTERPRISE Women of Power Summit in Las Vegas, Nevada, in March, I shared a little something with the hundreds of women who attended the Branding Boot Camp ...

As a continuation from last week’s column, I wanted to cover a few additional common questions and themes I see in today’s resumes in an effort to help steer your personal brand in the right direction ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps. Your personal brand is more than just your ...

As a continuation from last week’s column, I wanted to cover a few additional common questions and themes I see in today’s resumes in an effort to help steer your ...