The Return of the Curl After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the ...

The grass is always greener on the other side. This proverb is cent percent true in the case of hair. We always adore the hair of other people and get bored with our natural mane very easily. These ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Believe it or not, children of the '80s: Perms are making a serious comeback.

The perm has sprung back into salons, but not as you know it. In salons, the concept of the perm is being interpreted less literally. “It has gone from tight curls to creating waves and a gentle ...

Is this the year we get a perm? The ‘curly shag’ has been on the up-and-up of late, repeatedly featuring as a front runner when it comes to 2021 hair trends. And it doesn’t look like the cool girl cut ...

The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...