Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based ...

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved ...

Managing Google Shopping campaigns is both an art and a science. Even with the most refined strategies and detailed data, performance fluctuations can happen – and when they do, they often leave ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...