Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based ...

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Search Engine Land » PPC » 4 ways to optimize Performance Max campaigns Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the ...

Google may be bringing channel reporting to the Performance Max campaigns. I spotted this via Kirk Williams who posted a ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.