Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: ...

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.

Google may be bringing channel reporting to the Performance Max campaigns. I spotted this via Kirk Williams who posted a ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

In a completely unsurprising move — and, to be fair, a pretty logical one — the streamer is finally going through with a long ...