Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve ...

Microsoft’s looking to expand its use of LinkedIn insights, by enabling advertisers using its Performance Max ad option to utilize LinkedIn member data for campaign targeting. As per Microsoft ...

Ginny Marvin, the Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers ...

For example, a luxury brand can exclude ... from awareness to action. Unlike Performance Max, which automatically distributes ads across all available Google inventory, Demand Gen campaigns ...