Search Engine Land » PPC » 4 ways to optimize Performance Max campaigns ... your ad optimization further. Retailers typically allocate a large portion of their PMax budgets to shopping ads ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

Enter Google’s Performance Max (PMAX) – a streamlined solution designed to consolidate ads across every Google channel, all in a single campaign. This fully automated campaign type requires ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Google Ads is ... optimize ad performance, reduce wasted spend, and maximize your return on investment. Discover insights on everything from mastering campaign types like Performance Max to ...