Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across ... that are not visible in Google. For example, a travel company used Adthena ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...