Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, 2026, during the UFC matchup between Pimblett and Gaethje.

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

The numbers are in for UFC's debut on Paramount+. Two months ago, the UFC announced they had struck a 7-year deal with Paramount+ that would eliminate ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit’s Pro Cheer League, the world’s first professional competitive ...