Nike expects sales to be down for the next few quarters as it repairs the business. It's focused on scaling back on inventory ...

In large part by pursuing its business in a nearly opposite manner ... “People try to pigeonhole us into the Nike model or the Adi model, and it just doesn’t work,” Vandemore said.

Nike was an early target for the very reason it's been so successful. Its business model was based on outsourcing its manufacturing, using the money it saved on aggressive marketing campaigns.

Created with Portland’s Wieden+Kennedy, the 60-second ad featured Oregon-tied athletes Sabrina Ionescu, Jordan Chiles and ...

Nike did not immediately respond to a request for comment from Business Insider. The ad featured a who's who of women in sports, including track and field star Sha'Carri Richardson and WNBA player ...

While the lifestyle sneaker business is losing steam, the performance sneaker business, a historical Nike strength, is humming. But here, Nike is facing increased competition. "Anything that is ...

The upgraded design offers a flattering face-lift to the ubiquitous model and its rather infamous all-black colorway. It seems that as 2025 approaches, Nike’s signature silhouette thrives in ...