Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter subscribers across 3,000-plus publishers. CEO John ...

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Email newsletters may deliver high ROI, but they’re not a popular content form — especially when people are asked to pay for them, according to The State of Email Newsletters: 2021 And Beyond, a study ...

“There’s definitely a demand from our loyal users — you’ve got lots of people who just come to your sites once or twice a month, and you’ve got those who come twice a day, three times a day. Those are ...

As John Prideaux mentioned in last week’s edition of this newsletter, I had a few days off in Pennsylvania. And you know what that means: I got to watch a ton of political ads. If you live anywhere ...

I love my ars newsletters, but I'd prefer them without ads- it's not the end of the world, mostly they are irrelevant nonsense, but occasionally there is a special one... May I present this: I am at a ...