Through this data integration, Nielsen and Triton Digital are providing enhanced visibility, accessibility and utility of ...
Nielsen is integrating Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact to give advertisers richer cross-media podcast planning data.
Available for current Nielsen ONE Ads customers, this new capability predicts sales lift and incremental revenue for a given ...
It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in ...
Nielsen has for years been the subject of criticism from some of its flagship TV clients. One way to address the squabbling?
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