In Part 2 of this “lost and found” interview with Hip-Hop legend Rakim, the Microphone Fiend delves deeper into his life and times. He courses through the 80’s and 90’s, cruising into present day. He ...

For generations, Sprite has shown unwavering support to Hip-Hop and its artists. Nowadays, the brand continues its legacy of celebrating Hip-Hop music with its latest summer campaign in honor of ...

As the commercial features graffiti artists, GloRilla is seen on stage, while Latto takes to a recording studio, Rakim teaches in a classroom and Nas sits on a stoop while drinking Sprite. The ...

Sprite has been a central proponent of Hip-Hop music and culture dating back to the 1980s and that synergy remains true more than almost four decades later. As Hip-Hop celebrates its 50th anniversary ...

Back in the day, Sprite was among the first nationwide brands to really embrace hip-hop. I’m not talking about a “rap” jingle, as so many other brands tried (we’re still trying to get rid of that ...

Watch the 60-second ad with the four rap stars. Sprite has a long history of working with Hip Hop artists. The soda brand’s latest campaign features rap legends Nas and Rakim as well as new school ...